(From Left to Right)
With over 20 years of Pattern making and sewing experience under Sergio’s belt, he is the “needle and the thread” of Yokishop. His background in sample making for companies like St. John Knits and Stussy has lead him to hone his skills as a one man pattern making, cutting & sewing “Maquina” at Yokishop for the past 7 years.
After 6 years of working side by side with Yoki, Scott is known around Yokishop as the “Pen and pencil ” While his schooling is in graphic design he does it all from marketing, production, design, web, retail, to accounting and the list goes on… Scott has played a vital role in the growth of Yokishop!
Is a thirty-five year veteran designer and creative entrepreneur who has spent his entire career dreaming up and creating youth-focused clothing brands. In 1980, he created Maui & Sons and began selling it directly to local surfers and kids on beaches and in schools, changing the rules of the game immediately. The operation moved from the trunk of his car into a multi-million dollar business in a matter of months. He has gone on to start various other brands including Pirate Surf, Modern Amusement, Generic Youth and Pidgin Orange as well as consulting for other top name brands such as Stussy and Quiksilver.
Jeff’s style has always been recognizable and his design talent has remained in high demand throughout the industry and throughout the years. Now, he continues to keep the creative juices flowing by making one-off clothes out of left over materials in his small shop in Orange County, Yokishop.